Creating the world's first social media baby book for Pampers. Innovation that adds more memory to family legacy.
Your Story.
Your Memories.
Baby Book.
Problem
Pampers needed traction beyond ad campaigns to connect with its primary target: first-time parents. First-time parents represent the biggest growth opportunity for the brand because they have a tendency to buy the nappy brand that reflects best quality. Additionally, once parents make their choice, they usually stay loyal to the brand during the baby’s entire growth.
Solution
Pampers Baby Book - all your precious memories, beautifully preserved. This product let’s parents capture every story, photo, like and comment from baby's first year into a beautiful printed book. We tapped into Pampers’ powerful social media presence, leveraging their Facebook page which stands out with 15 millions fans in North America alone. Creating a long-lasting expression of joyfulness, which is one of the core values of Pampers.
Radically inventive.
Right now we offer four products that we can tailor to your specific problem. If you have a challenge that doesn’t fit into these processes, but is a challenge nonetheless, then just reach out, we love tackling fresh problems.