Merging high and popular culture, young and old, not to mention having a personal voice. Agnès b. sits amongst fashion best, themepark is sharp and questions the status quo.

Make it.

Meaningful.

Problem

The dynamics of the fashion industry are changing dramatically. To succeed amid the shifting tides, Agnès b. needed to build up competence in four disciplines - one of which was global/local brand management.

Solution

themepark has been part of revolutionizing Agnès b's brand communications. It's a brand that never advertised in traditional fashion media. We created an engaging cultural platform where stories were told in flexible formats between printed magazine's, digital projects and live events. Each issue was created around one key idea – a timeless theme that in various ways touches all those working in the creative fields regardless of age, cultural background or social status. In an eclectic yet coherent mix of portrait, fashion and art photography as well as interviews, memoirs and prose the editorial narrative united artistic minds of all generations.