Harnessing the power of unbranding to deliver a unique project that got straight into people’s hearts.

No Logos.

No Taglines.

Big Results.

Problem

Eurostar transferred its London rail terminal from Waterloo International to St Pancras and they needed to tell people about this landmark event. Since Eurostar does not have an “average” customer or a fixed customer base, and many customers are only occasional users of their service, Eurostar needed something impactful to message the move of the station terminal that connects two of the greatest cities in the world.

Solution

Somers Town; a story about how journeys educate and change your life. This "legacy project" is a narrative feature film set in the area around St Pancras station. Working with BAFTA winning director Shane Meadows Eurostar gives something back to its new home; and audiences get a new piece of storytelling.